Car companies are known to spend significant budgets on advertising campaigns. Numerous ads keep their brand top of your mind when you’re ready to buy the next car. Volkswagen is no different. In fact, Volkswagen recently came up with an original micro-site called “True Life Costs”.

What is “True Life Costs”?

True Life Costs is a depiction of how much value is built into various items we use everyday. Surprise, surprise – the site also talks about the value of Volkswagen vehicles and how the value of the car is higher than the original pricetag. The site is targeting English-speaking consumers in the UK.

Curious to learn more? See for yourself at http://www.truelifecosts.com/