If you’re a hardcore Volkswagen enthusiast, you’re probably following a couple of VW blogs (official and unofficial). Below is a quick hit list of a couple you should definitely keep an eye on:
VW Enthusiast Blog: http://blogs.vw.com/enthusiast/
VW Jetta Blog: http://blogs.vw.com/jetta/
VW Touareg Blog: http://blogs.vw.com/touareg/
VW Passat Blog: http://blogs.vw.com/passat/
VW Beetle Blog: http://blogs.vw.com/beetle/
VW Concept Cars Blog: http://blogs.vw.com/conceptcars/
VW Think Blue Blog: http://thinkblue.vw.com/
Volkswagen’s strategy of aggressively going after the US market must be paying off big time for Volkswagen. The company released a July sales figures and they are impressive. In a single month of July alone - Volkswagen sold over 29,000 vehicles (~22% more than previous year). This marks a record sales month since 2002.
Some noteworthy details:
Volkswagen sales are going up…
Back in February of 2011, Volkswagen made a social splash with its witty, cute, funny and energetic commercial featuring the Mini Darth Vader. Well, six months later the commercial is still attracting a lot of buzz on the web and in mainstream media.
In fact, CNN is going to be airing a special report during the weekend of July 23/24 about the kid behind the Mini Darth Vader and his campaign to avoid budget cuts to children’s hospitals.
Check your local listings for the special report on CNN.
Volkswagen recently rolled a brand for its eco-friendly initiatives: Think Blue. In its own words Volkswagen is going beyond “green” to build a better car in a plant. The idea is that Volkswagen will use state-of-the-art equipment and green technology to manufacture vehicles in its new plant in Chattanooga.
About the Chattanooga Plant
Think Blue Video
Bloomberg News reported earlier this week of Volkswagen’s multi-million dollar sponsorship of Museum of Modern Art in NYC. This announcement comes at the time when Volkswagen is said to actively pursue an expansion strategy into the US market. Exact amount of the sponsorship is not being disclosed.
More about Volkswagen expansion
Just recently, Volkswagen vouched to become world’s biggest automaker. It’s growth is expected to come from aggressive expansion across the US and international markets. In line with the growth plan, Volkswagen unveiled a $1 billion factory in Chattanooga, Tennessee.