Volkswagen is on a roll when it comes to successful commercials… it’s Darth Vader campaign won the hearts and minds of Super Bowl views. But now Volkswagen released what appears to be yet another ad hit: 2012 Volkswagen Passat.
The ad features a pre-teen child “driving” shopping cart that’s made to look like a car (Volkswagen Passat, mind you) through a busy supermarket. Let’s just say that it’s a very well done ad with a crystal clear ad message. See for your self…
Watch 2012 Volkswagen Passat Commercial
If you’re a hardcore Volkswagen enthusiast, you’re probably following a couple of VW blogs (official and unofficial). Below is a quick hit list of a couple you should definitely keep an eye on:
VW Enthusiast Blog: http://blogs.vw.com/enthusiast/
VW Jetta Blog: http://blogs.vw.com/jetta/
VW Touareg Blog: http://blogs.vw.com/touareg/
VW Passat Blog: http://blogs.vw.com/passat/
VW Beetle Blog: http://blogs.vw.com/beetle/
VW Concept Cars Blog: http://blogs.vw.com/conceptcars/
VW Think Blue Blog: http://thinkblue.vw.com/
It’s official! 2012 Volkswagen Beetle is out. VW began airing commercials for its new Beetle this week. Check it out:
According to CarAdvice.com, Volkswagen’s R&D (research and development) budget beat those of other vehicle giants. Here’s how the R&D budgets broke down in 2010:
Volkswagen: $9.2 billion
Toyota: $8.5 billion
GM: $7 billion
Chrysler: $6.5 billion
Honda: $5.7 billion
This is great news for Volkswagen drivers. VW has been raising some eyebrows recently with its tremendous growth strategy, and an aggresive investment into R&D will only drive innovation for the future.
Volkswagen’s strategy of aggressively going after the US market must be paying off big time for Volkswagen. The company released a July sales figures and they are impressive. In a single month of July alone - Volkswagen sold over 29,000 vehicles (~22% more than previous year). This marks a record sales month since 2002.
Some noteworthy details:
Volkswagen sales are going up…