Volkswagen recently rolled a brand for its eco-friendly initiatives: Think Blue. In its own words Volkswagen is going beyond “green” to build a better car in a plant. The idea is that Volkswagen will use state-of-the-art equipment and green technology to manufacture vehicles in its new plant in Chattanooga.
About the Chattanooga Plant
Think Blue Video
Volkswagen is not the only automaker going after BRIC (Brazil, Russia, India, China) countries but it certainly means business. Below are some high-level updates regarding Volkswagen’s investment in Russia:
More details of the deal are expected to become available after June 1. Source: WSJ
Bloomberg News reported earlier this week of Volkswagen’s multi-million dollar sponsorship of Museum of Modern Art in NYC. This announcement comes at the time when Volkswagen is said to actively pursue an expansion strategy into the US market. Exact amount of the sponsorship is not being disclosed.
More about Volkswagen expansion
Just recently, Volkswagen vouched to become world’s biggest automaker. It’s growth is expected to come from aggressive expansion across the US and international markets. In line with the growth plan, Volkswagen unveiled a $1 billion factory in Chattanooga, Tennessee.